"Strategic Planning " or "Planning Strategically"?
January 23, 2014
In my former life, I was a Concierge in a 5 star hotel. I studied, passed the exams, mentored with another concierge and apprenticed for a full year before I became a full member of "Union d'Internationale des Concierges des Grandes Hotels - Les Clefs d'Or". I was immensely proud of this and became a member of a very elite and exclusive group.
Not long after, it seemed everyone was a concierge...Personal shoppers became concierges, reception areas in businesses morphed into the "concierge desk", the local hair salon had a "colour concierge" and it seemed that if your job involved helping someone, you titled yourself "Concierge"
Looking through my LinkedIn connections I am seeing an incredibly interesting if not slightly alarming trend. It seems that the newest hot Skill for which people are being endorsed is for "Strategic Planning" and my connections have it in spades!
I think we need to start with the difference between "Acting and Planning Strategically" and "Creating a Strategic Plan". No professional I am connected with would act in a way that is reckless or without some regard to a strategy in mind, but that is a far cry from analyzing an organization, preparing the necessary SWOT and PESTEL analysis and engaging stakeholders to form a multi-year plan.
I know many Strategic Planning Professionals and their skill set is highly technical and detailed. I also have a network of highly skilled professionals that act Strategically when they plan their actions but are not "Strategic Planners"...
If you would like to learn more about how to execute, manage and report on your plans please contact me anytime. Until then, keep in mind that the skill set you are about to endorse for a colleague might not be what you think it is!